Brand Director

Company: CMM CoverMyMeds LLC
Location: Columbus
Posted on: May 4, 2025

Job Description:

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

The state of healthcare is complex, but our shared purpose isn't: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Brand Director to lead our Brand team. This role reports to the Senior Director of Brand, Design and External Communications, and will lead a team of 2 (Senior Brand Manager and Brand Manager) with additional contractor support. Your team will work in close partnership with our Product Marketing, Research, Demand Gen, and Marketing Operations teams to deliver work up and down the funnel.

This is a hands-on leadership role and you and your team will be responsible for shaping and implementing the brand identity and positioning at the CoverMyMeds brand level and for specific products and solutions under the CoverMyMeds brand. You and your team will own the development of the value proposition and messaging at all levels of the marketing funnel, identifying and managing the development of content opportunities at the segment and brand level, and executing awareness campaigns that help drive growth. This team is also responsible for overseeing the copy development to support marketing and sales enablement needs, managing external agencies and contractors.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson's values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of leading teams, driving results from insights, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

CoverMyMeds Brand Leadership

• Own, define, and evolve the CoverMyMeds Commercial brand
• Lead team to improve on critical brand metrics
• Collaborate with the Senior Director of Brand, Head of Marketing, Commercial leaders, and executives to push, elevate, and extend brand strategies, perceptions, and deliverables
• Lead the team to execute standout brand campaigns that improve awareness and consideration
• Own our visual identity andlead team to develop brand assets in partnership with McKesson Corporate branding
• Identify new opportunities to expand brand reach and effectiveness
  
  Content Strategy and Execution
  
  • Lead the development and oversight of CoverMyMeds' content strategy, in partnership with our External Communications team responsible for PR, thought leadership/webinars, and social media
  • Deeply understand our business and customer and identify storytelling opportunities to deliver on our key brand equities
  • Manage a team of brand managers responsible for the development and reviews of segment-level content
    Performance and ROI Management
    
    • Create systems to analyze and report on marketing, communications, and brand performance
    • Deliver on KPIs by assessing brand perceptions and campaign metrics
    • Use data to guide decision-making and improve team deliverables
    • Partner with Market Research Director to manage delivery of our Brand Health Tracker and identify areas of opportunity to improve metrics YOY
    • Manage resources and budget allocation to drive ROI
      
      Team Leadership
      
      • Develop team expertise in brand strategy and content
      • S trengthen team communication, collaboration, and performance
      • Set clear and aligned goals to improve team performance and engagement
      • Build strong partnerships within CoverMyMeds and McKesson
      • Create talent plans, improve employee engagement, and buildteam culture
        
        Minimum Job Qualifications
        
        • Degree or equivalentexperience. Typically requires13+ years of professionalexperience and 6+ years ofdiversified leadership, planning,communication, organization,and people motivation skills (orequivalent experience).
          
          Preferred Critical Skills
          
          • Relevant Marketing/brand experience for large organizations
          • Experience managing multiple projects, leading cross functionally and influencing stakeholders
          • Previous Management experience - leading a team with direct reports
          • Proven track record in developing brand value propositions and value stories
          • Proven track record in designing and executing brand campaigns that drive awareness and preference
          • Experience with content strategy and development
          • Self-directed and able to autonomously lead and operate projects and execute independently with minimal supervision
          • Exceptional communication skills - interpersonal, written and visual
          • The ability to collaborate across the organization - both up and down
          • Flexibility to work in a rapidly changing environment
            
            Additional Knowledge & Skills
            
            • Experience in market research
            • Experience working with senior leaders
            • Fluent in audience/market research
            • B2B or Healthcare experience
            • Experience working with sales teams
            • Vendor selection and management
            • Experience in navigating a large, matrixed corporate environment
              
              Education / Experience
              
              • Bachelor's degree in Business, Analytics, Marketing, or similar relevant degree, preferred
              • B2B and/or B2C Marketing experience required
                
                Travel:
                
                • Location Dependent -10-20%
                  
                  We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
                  
                  Our Base Pay Range for this position
                  
                  $122,300 - $203,800
                  
                  McKesson is an Equal Opportunity Employer
                  
                  McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
                  
                  Join us at McKesson!

Keywords: CMM CoverMyMeds LLC, Canton , Brand Director, Executive , Columbus, Ohio