Company: The M.K. Morse Company
Posted on: November 22, 2021
M.K. Morse - Product Manager, Industrial Products and Power Tool
The M. K. Morse Company is a leading manufacturer of commercial and
industrial saw blades, and cutting technologies. -Family owned
since 1963, Morse products are manufactured in Canton, Ohio, in one
of the industry's most advanced production facilities. In addition
to Canton, Morse products are available through facilities in
California, Canada, England, Finland, and India. Products are sold
to industrial operations and professional contractors through a
worldwide network of independent distributors and weld centers in
over 80 countries.
A cornerstone of their success is an emphasis on providing
solutions for their customers. - -Their "inside-out" approach
features an expert internal technical team paired with a dedicated
global team for on-site technical support. Morse has earned a
reputation for responsiveness, reliable delivery, quality products,
and doing what they say they're going to do. Having the highest
levels of service and support is a daily commitment.
Toward this end Morse has continually invested to advance research
and development, automate manufacturing processes, increase
capacity and create more compelling marketing. The result is a
product line that features optimized blades for a wide range of
We are searching for a strategic, high energy, innovative Product
Manager who can deliver on bottom line results and profitability.
-This is an outstanding opportunity for a boundary-spanning leader
who knows how to "do it all" and can collaborate to facilitate
strategy, execution and user understanding in the development of
the next generation product portfolio. -The successful candidate is
experienced in durable goods, B to B business, stage-gate, and
product life cycle management, and also has experience in the
direct management of professional product management staff. -The
initial focus of the Product Manager will be on US domestic product
consumption with an expectation within 18 months to turn attention
to optimizing products for targeted international markets.
As Product Manager, your product line responsibility includes both
Industrial Products and Power Tool Accessories. -The products in
your portfolio are targeted for both commercial and industrial
markets, and are sold through independent distributors, some
focusing on specific customer segments including wood cutting,
construction, fabrication, etc. -The Product Manager will report to
the Director of Marketing and will be responsible for product
planning and execution throughout the product life cycle. -The PM
will be responsible for creating competitive advantage by
optimizing the portfolio based on a thorough understanding of end
user and channel partner needs, competition, market and technology
trends, and the regulatory environment. -The PM will work with a
Project Manager and/or R&D Engineer to define a vision,
strategy, prioritized roadmap, and specific requirements for next
generation products across the portfolio. -The PM will lead the
development of product management staff and organization for the
This role will drive the introduction of new products, product
improvements and marketing programs from ideation and definition to
commercialization and metrics. -This includes managing all areas of
the marketing mix, building brand equity, being the expert for the
portfolio, and communicating effectively to end users, customers,
and company associates.
Essential Responsibilities and Functions:
Represent the M. K. Morse Company in a professional manner.
Capture and leverage customer insights to identify, evaluate and
prioritize new product, service, and program opportunities in line
with the strategic goals, technical and financial resources of the
Define and manage the new offering pipeline, optimize the existing
portfolio, and create buy-in for the product vision from internal
associates and external partners.
Partner with the project manager, R&D engineer, and other
functional owners to develop and commercialize products using the
stage gate process. -Drive product launches.
Develop positioning and messaging that differentiates products in
the market including launch materials, brochures, web site,
merchandising, technical bulletins, sales training, and end user
Work together with the Communications Manager to plan and execute a
full range of marketing activities including demand generation,
public relations, social media, events, advertising, and white
Develop marketing programs and evaluate effectiveness in
coordination with other product managers.
Establish and optimize product pricing strategies and promotion
Define product testing and certification requirements together with
the R&D engineer.
Define requirements for marketing campaigns including copy, video,
graphic design, and website with the graphic design department.
Develop and manage product and program budget.
Support brand development and management.
Foster communication and collaboration across departments.
Present progress reports to leadership.
Expand and enhance functional and business skills through
Manage professional staff, including hiring and termination,
training, and evaluation of performance.
Other duties as assigned.
Bachelor's degree required; advanced degree preferred.
7+ years of product development experience, exposure to durable
4+ years of successfully managing all aspects of a product
portfolio and the product lifecycle.
4+ years of direct management of professional staff.
Proven ability to develop and execute effective product and
marketing strategies and tactics.
Demonstrated knowledge and application of marketing principles, an
understanding of sales processes, and experience in customer
Solid technical knowledge of cutting tools preferred.
Proficient with Microsoft Office suite.
Desired Behavioral Characteristics:
Strong business acumen.
Superior communication skills (internal and external) both verbal
Ability to develop and make effective presentations.
Must be well organized and possess strong work ethic.
Ability to work in a team environment.
Strong leadership/team building skills.
Must have a high energy level and be self-motivated.
Must be able to travel 20% of the time
Dise & Company will review all applications and resumes submitted
via this Linked-In posting. -Appropriate candidates will be
contacted by a member of the recruiting team for telephone
screening. -Any candidate selected for a face-to-face interview
will be asked to prepare a Letter of Intent.
Keywords: The M.K. Morse Company, Canton , Product Manager, Executive , Canton, Ohio
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