Marketing & Business Development Manager ? Belden Village Mall
Company: Pacific Retail Capital Partners
Location: Canton
Posted on: August 4, 2022
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Job Description:
Pacific Retail Capital Partners is a fully-integrated,
entrepreneurial organization with an unparalleled depth of
knowledge in all aspects of retail real estate. Our team of
executives and strategic partners draw on decades of experience
with major national shopping center owners to deliver top-tier
service as an operating partner and provide efficient oversight of
the company's own portfolio. Our broad-based talent is versed in
multiple disciplines from investment and development, which enables
the company to quickly assess market opportunities, to management,
marketing and leasing which allows them to effectively control
costs and maintain the quality of its properties. This position is
based in Canton, OH but our company operates nationally with a
particular emphasis on large regional malls. -- Marketing &
Business Development Manager --- Belden Village Mall -- The
Marketing & Business Development Manager will be responsible for
developing and implementing marketing programs for the retail
center that are based on the Belden Village Mall's strategic
goals.-- The three main areas of focus are, Marketing for Leasing,
Marketing for Sales, and Marketing for Business Development. --
Your responsibilities as the Marketing & Business Development
Manager will include: Provide Superior Client Service
---------------- Collaborate with property team to develop and
execute comprehensive, research-based strategic planning that
directs marketing efforts to enhance asset value by actively
participating in the leasing process (permanent and specialty),
driving sales, and generating alternative revenue ----------------
Ensure the properties--- annual marketing plan is directed at
achieving owner---s objectives; focused on leasing, sales and
revenue; utilizing the resources and tools available
---------------- Monitor, control, and adjust, as appropriate,
marketing budget and alternative revenue goals to meet year-end
projections ---------------- Work with Leasing and Ownership Team
to ensure that leasing collateral, such as fact sheets are current,
complete, and accurate ---------------- Responsible for the
procurement and development of programs involving outside
consultants such as public relations firms, advertising agencies
and other vendors ---------------- Review monthly sales reports to
have a thorough knowledge of retailer sales track key retailers and
category trends -- Leadership, Motivation and Development
---------------- Manage Marketing Coordinator to define, track and
achieve measurable goals established during budget strategy and
strategic planning sessions ---------------- Provide constructive
feedback, regular coaching, and career development input throughout
the year to help Marketing Coordinator achieve performance
objectives and develop their professional skills and capabilities
-- Marketing Strategy Implementation ---------------- Have a
thorough knowledge of the area market including all competitive
properties, area and customer demographics and available media
---------------- Effectively execute an advertising program and
strategy to increase center foot traffic, tenant sales and
participation in marketplace ---------------- Coordinate special
events and community relations programs to support the strategic
plan; work with retailers to involve them as appropriate; track and
produce results summaries to determine impact on center traffic and
sales; monitor center perception and brand. ----------------
Develop a strategic public relations and media plan
---------------- Coordinate ongoing research (online, Scarborough,
Alteryx, Placer Ai) to support marketing and leasing efforts --
Advertising and Sales Promotions ---------------- Strategically
plans and executes center advertising and sales promotions
---------------- Oversees media buys with MC with various media
outlets to determine placement and content ----------------
Oversees reports/analytics for reviews of sales promotion programs
---------------- Oversees MC who will write copy, proofs materials
and distributes as necessary ---------------- Works with MC to
recruit merchants to participate in planned center programs
---------------- Works with MC and oversees advertising and sales
promotions of competitive centers, apprises management, and keep
files up to date ---------------- Performs market studies to
understand retail sales performance by category as well as sales
performance of competitive centers -- Tenant and Community
Relations ---------------- Develops and cultivates relationships
with store managers to maximize foot traffic, sales and exposure
---------------- Develops and implements opportunities for Tenant
cross promotions to improve sales ---------------- Develops and
maintains relationships with community groups -- Communications
---------------- In conjunction with the General Manager and senior
company management, is the local center spokesperson for all public
relations and directly interfaces with the media as necessary to
further the objectives of the center and furthers the best
interests of the company ---------------- Uses center---s campaign
and branding guidelines and oversees all aspects of in-mall
signage, including but not limited to, center directories,
duratrans, barricade, static sticker in-center sign programs, LED
board content, exterior static billboards with the assistance of MC
---------------- Prepares Business Development section of AMR for
ownership ---------------- Oversees Marketing AMR. ----------------
Oversees MC in all aspects of outreach to community partners in
support of programs in place including but not limited to hotel,
office, school, nonprofit programs -- Special Events
---------------- Plans and works with MC to implement all center
events ---------------- Serves as primary contact for all event
operations ---------------- Coordinates events--- operations with
MC participating departments & vendors ---------------- Monitors
event expenses ---------------- Reviews event logistics and
performance ---------------- Researches and recommends appropriate
events for center participation and sponsorship ----------------
Conducts a timely post-event and/or post-promotion meeting review
of event/promotion to determine viability and changes/adjustments
for the following year -- Digital: Website / Social Media /
E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge
---------------- Leads the strategic vision of the center---s
website and designs same for optimization and friendly user
interface --- both customer and tenant ---------------- Monitors
all digital (website, social, e-newsletter, SMS, text-to-concierge)
analytics on a regular basis strategically increasing results and
impact to the Center ---------------- Collaboratively works with MC
to program and implement all social media content that effectively
promotes the center and its brand, retailers, events - with a
consistent voice and professional presentation consistent with a
first-class shopping center ---------------- Creates programs
across digital platforms and leverages digital assets to increase
awareness for the Center and its retailers -- Visual Merchandising
Coordination ---------------- Oversees and manages MC to schedule
installation and de-installation of signs and merchandise in vacant
storefronts as needed ---------------- Oversees MC orders of visual
display items, within budget guidelines ---------------- Work with
MC to coordinate preparation, installation and takedown of center
seasonal d--cor with Engineering and Maintenance, creates calendar
of tasks, and monitors budgeted expenses ----------------
Recommends and researches additions to and changes in seasonal
d--cor ---------------- Oversees, manages, and schedules
installation and takedown of seasonal d--cor as needed -- Business
Development ---------------- Responsible for Business Development
revenue ---------------- Source local, regional, and national
clients for advertising and sponsorship opportunities
---------------- Develop Business Development collateral
---------------- Provide custom decks and renderings to potential
clients ---------------- Update research materials with latest
demographic information ---------------- Coordinate all facets of
the Business Development deliverables to the advertiser/sponsor and
manage the successful implementation of the various activations in
the common area by closely working with MC and the center team
---------------- Develop and implement local and corporate
sponsorship opportunities that will generate additional revenue for
the property; document and track all sponsorship proposals and
programs -- To be successful, you should have: ----------------
Bachelor---s degree in Marketing or related field and/or 3 - 5
years in professional experience, retail and/or related shopping
center experience ---------------- Knowledge of marketing
fundamentals and research and reporting ---------------- Excellent
with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
---------------- Ability to easily learn and use new systems
---------------- Strong organizational, time management and
delegation skills ---------------- Excellent interpersonal, oral
and written communication skills ---------------- Social Media
skills and experience posting for a company ----------------
Ability to deal with multiple tasks effectively and establish
priorities ---------------- Strong attention to detail
---------------- Flexibility to work varied schedules including
weekends and evenings -- You must be competent in the
following:
Keywords: Pacific Retail Capital Partners, Canton , Marketing & Business Development Manager ? Belden Village Mall, Advertising , Canton, Ohio
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