Marketing & Business Development Manager - Belden Village Mall
Company: Pacific Retail Capital Partners
Location: Canton
Posted on: August 2, 2022
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Job Description:
Pacific Retail Capital Partners is a fully-integrated,
entrepreneurial organization with an unparalleled depth of
knowledge in all aspects of retail real estate. Our team of
executives and strategic partners draw on decades of experience
with major national shopping center owners to deliver top-tier
service as an operating partner and provide efficient oversight of
the company's own portfolio. Our broad-based talent is versed in
multiple disciplines from investment and development, which enables
the company to quickly assess market opportunities, to management,
marketing and leasing which allows them to effectively control
costs and maintain the quality of its properties. This position is
based in Canton, OH but our company operates nationally with a
particular emphasis on large regional malls.
Marketing & Business Development Manager - Belden Village Mall
The Marketing & Business Development Manager will be responsible
for developing and implementing marketing programs for the retail
center that are based on the Belden Village Mall's strategic goals.
The three main areas of focus are, Marketing for Leasing, Marketing
for Sales, and Marketing for Business Development.
Your responsibilities as the Marketing & Business Development
Manager will include:Provide Superior Client Service - Collaborate
with property team to develop and execute comprehensive,
research-based strategic planning that directs marketing efforts to
enhance asset value by actively participating in the leasing
process (permanent and specialty), driving sales, and generating
alternative revenue - Ensure the properties' annual marketing plan
is directed at achieving owner's objectives; focused on leasing,
sales and revenue; utilizing the resources and tools available -
Monitor, control, and adjust, as appropriate, marketing budget and
alternative revenue goals to meet year-end projections - Work with
Leasing and Ownership Team to ensure that leasing collateral, such
as fact sheets are current, complete, and accurate - Responsible
for the procurement and development of programs involving outside
consultants such as public relations firms, advertising agencies
and other vendors - Review monthly sales reports to have a thorough
knowledge of retailer sales track key retailers and category trends
Leadership, Motivation and Development - Manage Marketing
Coordinator to define, track and achieve measurable goals
established during budget strategy and strategic planning sessions
- Provide constructive feedback, regular coaching, and career
development input throughout the year to help Marketing Coordinator
achieve performance objectives and develop their professional
skills and capabilities Marketing Strategy Implementation - Have a
thorough knowledge of the area market including all competitive
properties, area and customer demographics and available media -
Effectively execute an advertising program and strategy to increase
center foot traffic, tenant sales and participation in marketplace
- Coordinate special events and community relations programs to
support the strategic plan; work with retailers to involve them as
appropriate; track and produce results summaries to determine
impact on center traffic and sales; monitor center perception and
brand. - Develop a strategic public relations and media plan -
Coordinate ongoing research (online, Scarborough, Alteryx, Placer
Ai) to support marketing and leasing efforts Advertising and Sales
Promotions - Strategically plans and executes center advertising
and sales promotions - Oversees media buys with MC with various
media outlets to determine placement and content - Oversees
reports/analytics for reviews of sales promotion programs -
Oversees MC who will write copy, proofs materials and distributes
as necessary - Works with MC to recruit merchants to participate in
planned center programs - Works with MC and oversees advertising
and sales promotions of competitive centers, apprises management,
and keep files up to date - Performs market studies to understand
retail sales performance by category as well as sales performance
of competitive centers Tenant and Community Relations - Develops
and cultivates relationships with store managers to maximize foot
traffic, sales and exposure - Develops and implements opportunities
for Tenant cross promotions to improve sales - Develops and
maintains relationships with community groups Communications - In
conjunction with the General Manager and senior company management,
is the local center spokesperson for all public relations and
directly interfaces with the media as necessary to further the
objectives of the center and furthers the best interests of the
company - Uses center's campaign and branding guidelines and
oversees all aspects of in-mall signage, including but not limited
to, center directories, duratrans, barricade, static sticker
in-center sign programs, LED board content, exterior static
billboards with the assistance of MC - Prepares Business
Development section of AMR for ownership - Oversees Marketing AMR.
- Oversees MC in all aspects of outreach to community partners in
support of programs in place including but not limited to hotel,
office, school, nonprofit programs Special Events - Plans and works
with MC to implement all center events - Serves as primary contact
for all event operations - Coordinates events' operations with MC
participating departments & vendors - Monitors event expenses -
Reviews event logistics and performance - Researches and recommends
appropriate events for center participation and sponsorship -
Conducts a timely post-event and/or post-promotion meeting review
of event/promotion to determine viability and changes/adjustments
for the following year Digital: Website / Social Media /
E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge - Leads the
strategic vision of the center's website and designs same for
optimization and friendly user interface - both customer and tenant
- Monitors all digital (website, social, e-newsletter, SMS,
text-to-concierge) analytics on a regular basis strategically
increasing results and impact to the Center - Collaboratively works
with MC to program and implement all social media content that
effectively promotes the center and its brand, retailers, events -
with a consistent voice and professional presentation consistent
with a first-class shopping center - Creates programs across
digital platforms and leverages digital assets to increase
awareness for the Center and its retailers Visual Merchandising
Coordination - Oversees and manages MC to schedule installation and
de-installation of signs and merchandise in vacant storefronts as
needed - Oversees MC orders of visual display items, within budget
guidelines - Work with MC to coordinate preparation, installation
and takedown of center seasonal d--cor with Engineering and
Maintenance, creates calendar of tasks, and monitors budgeted
expenses - Recommends and researches additions to and changes in
seasonal d--cor - Oversees, manages, and schedules installation and
takedown of seasonal d--cor as needed Business Development -
Responsible for Business Development revenue - Source local,
regional, and national clients for advertising and sponsorship
opportunities - Develop Business Development collateral - Provide
custom decks and renderings to potential clients - Update research
materials with latest demographic information - Coordinate all
facets of the Business Development deliverables to the
advertiser/sponsor and manage the successful implementation of the
various activations in the common area by closely working with MC
and the center team - Develop and implement local and corporate
sponsorship opportunities that will generate additional revenue for
the property; document and track all sponsorship proposals and
programs
To be successful, you should have: - Bachelor's degree in Marketing
or related field and/or 3 - 5 years in professional experience,
retail and/or related shopping center experience - Knowledge of
marketing fundamentals and research and reporting - Excellent with
PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop -
Ability to easily learn and use new systems - Strong
organizational, time management and delegation skills - Excellent
interpersonal, oral and written communication skills - Social Media
skills and experience posting for a company - Ability to deal with
multiple tasks effectively and establish priorities - Strong
attention to detail - Flexibility to work varied schedules
including weekends and evenings Benefits:We value our employees'
time and efforts. Our commitment to your success is enhanced by an
extensive benefits package including paid time off, medical, dental
and vision benefits and future growth opportunities within the
company. We are an equal opportunity employer
Keywords: Pacific Retail Capital Partners, Canton , Marketing & Business Development Manager - Belden Village Mall, Advertising , Canton, Ohio
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