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AVP, Digital Media Buyer

Company: Synchrony
Location: Canton
Posted on: May 6, 2021

Job Description:

Job Description:.*Role Summary*.*/Purpose:* Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences.?? Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Video & Display to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid marketing campaigns with a focus on video and display across programmatic, direct and affiliate landscapes. This position is currently remote, where you'll be work from home, but may be required to work in one of our offices in the future or occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events. We're proud to offer you flexibility, so candidates will be considered who live near any of Synchrony locations (#locations) : Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Charlotte, NC, Chicago, IL, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough,MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA, St. Paul, MN or Stamford, CT or..*Essential Responsibilities:* + Responsible forpaiddisplay and videocampaign planning,development, execution,optimization andforecastingacrossthe enterprise + Work directly withstrategyand businessteamson campaign planning,providing strategic tactical recommendations based on proven performance informed by current campaigns + Collaborate with other channels(SEM, social, SEO, etc.) on cross channel integration andaholisticadvertisingstrategy + Presentvideo and displaycapability, case studies and learnings to client teams and internally within Performance Marketing + Overseecampaignoptimizations, brand safety, reporting and budget management for campaign success + Identify opportunity for automationand consolidation,leveraging internal/external toolsa building on team efficiencies + Manageexternalpaidpartner relationshipsand always be on the lookout for newopportunitiesand testingacross video, display, and affiliate channels + Collaborate with analytics, media ops,strategyand other cross channel teams on measurement, tagging, and reporting + Perform other duties and/or special projects as assigned.*Qualifications/Requirements:* + Bachelor's Degree or in lieu of degree, high school diploma/GED and4+ years marketing experience + 3+ years of experience developing,negotiatingand executing media plans and added value with publishers & partners + Must have executedvideo and displaycampaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads,YouTube) andwith direct partners..*Desired Characteristics:* + Experience working on both B2C andB2B campaigns;working in financial category a plus + Experience with Prisma or similar digital advertising management platform + Advanced knowledgeindisplayand videoadvertising and the media landscape, specifically around Real Time bidding, ad networks, DSP platformsand associated technologies + Direct response experience a plus,including experience within the affiliate landscapeoron lead generation + Creative andresourceful;?proven ability to problem solveand look for new ideas + Detail oriented and organizedwith the ability tojugglecompeting demands and effectively prioritize tasks + Comfortable presenting to senior client team stakeholders + Strong aptitude for numerical detail and analytical thinking.*Eligibility Requirements:* + You must be 18 years or older + You must have a high school diploma or equivalent + You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process + You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. + New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status..*Reasonable Accommodation Notice:* + Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. + If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time. The salary range for this position is.*60,,000.00* USD Annual Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible..*Grade/Level: 10* Job Family Group: Marketing

Keywords: Synchrony, Canton , AVP, Digital Media Buyer, Advertising , Canton, Ohio

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