Marketing Director

Company: Dutchman Hospitality Group, Inc.
Location: Sugarcreek
Posted on: February 25, 2021

Job Description:

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. Responsibilities* Analyze and track performance marketing performance metrics* Collaborate with internal and external clients and partners* Manage marketing budget and show project ROI* Gain thorough understanding of Dutchman culture, fully embracing the Mission, Vision, and Values it promotes.* Ensures the brand remains strong and consistent.* Conducts market analyses to understand customer needs, wants, desires, and to monitor competition and industry trends, so as to steer corporate strategies.* Work closely with General Managers, Operations Managers, and Executive Team to develop strategic marketing plans and corresponding tactics for each unit, segment, campus, and overall company.* Oversees the implementation of strategic marketing and sales plans and forecasts* Creates reports to demonstrate the success of each campaign, analyze results, report on key metrics and develop solutions for problem areas.* Maintain--a dotted line to sales persons to support and assist sales efforts* Periodically plans and conducts sales meetings to improve product knowledge, motivate sales force and train employees.* Oversees and ensures best utilization of most appropriate social media tools that most effectively communicates with our market.* Oversees customer database management and utilization* Provides oversight to website development and maintenance, ensuring it is up to date, effective, aligns with brand, and is navigation friendly.* Oversees Trade Show involvement, attendance, and follow up to ensure maximum benefit.* Ensures the best systems are in place to effectively organize guest feedback, allowing prompt responses to be made accordingly.* Effectively communicates marketing goals to establish a positive brand image.* Attends management meetings, as required / directed.* Reviews and approves weekly call and travel expense reports of direct reports.* Additional duties as needed or requested.Qualifications* Bachelor's degree or equivalent 7-10 years of relevant experience* Excellent leadership and communication skills with an emphasis on team collaboration* Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Keywords: Dutchman Hospitality Group, Inc., Canton , Marketing Director, Advertising , Sugarcreek, Ohio